Promise and trouble, desire and critique : shopping as a site of learning about globalization, identity and the potential for change

  title={Promise and trouble, desire and critique : shopping as a site of learning about globalization, identity and the potential for change},
  author={Kaela Jubas},
Adult educators talk frequently about learning which occurs during daily living; however, relatively few explore the breadth and depth of such learning. I contend that shopping, as it is commonly understood and practiced in Western societies, is a site of everyday learning. Among people concerned about globalisation, this learning connects shopping to the politics of consumption, identity and resistance. Central to this inquiry are Antonio Gramsci's (1971) concepts of hegemony, ideology… Expand
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