Projects Not Cases: Teaching Design to Managers

@article{Gorb1987ProjectsNC,
  title={Projects Not Cases: Teaching Design to Managers},
  author={Peter Gorb},
  journal={Management Learning},
  year={1987},
  volume={18},
  pages={299 - 307}
}
  • Peter Gorb
  • Published 1 December 1987
  • Education
  • Management Learning
The teaching of design in business schools or on general management programmes is still relatively new. It is however growing apace. It started at the London Business School in 1976, which in 1982 established a Design Management Unit with two full-time teachers. (DMU, 1987). Manchester Business School now teaches the subject and five polytechnics are currently running pilot schemes (Report to CNAA, 1986). Outside the UK, Lund University in Sweden and Boston University in the USA both now teach… 
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