Project Cerberus: tobacco industry strategy to create an alternative to the Framework Convention on Tobacco Control.

@article{Mamudu2008ProjectCT,
  title={Project Cerberus: tobacco industry strategy to create an alternative to the Framework Convention on Tobacco Control.},
  author={Hadii M Mamudu and Ross Hammond and Stanton A. Glantz},
  journal={American journal of public health},
  year={2008},
  volume={98 9},
  pages={1630-42}
}
Between 1999 and 2001, British American Tobacco, Philip Morris, and Japan Tobacco International executed Project Cerberus to develop a global voluntary regulatory regime as an alternative to the Framework Convention on Tobacco Control (FCTC). They aimed to develop a global voluntary regulatory code to be overseen by an independent audit body and to focus attention on youth smoking prevention. The International Tobacco Products Marketing Standards announced in September 2001, however, did not… CONTINUE READING

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