Programming, filtering, adblocking: advertising and media automation

@article{Thomas2018ProgrammingFA,
  title={Programming, filtering, adblocking: advertising and media automation},
  author={Julian Thomas},
  journal={Media International Australia},
  year={2018},
  volume={166},
  pages={34 - 43}
}
  • Julian Thomas
  • Published 2018
  • Computer Science
  • Media International Australia
This article considers automation in relation to digital advertising. At the intersection of the advertising industries and everyday media experience, we now find two connected, contending technologies, embodying different visions of automation and the future of advertising and digital media. On the industry side, there is programmatic advertising – defined broadly as the automation of the sale and delivery of digital advertising, where the appearance of advertising on a website is controlled… Expand

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