Programming, filtering, adblocking: advertising and media automation

  title={Programming, filtering, adblocking: advertising and media automation},
  author={Julian Thomas},
  journal={Media International Australia},
  pages={34 - 43}
  • Julian Thomas
  • Published 1 February 2018
  • Business, Computer Science
  • Media International Australia
This article considers automation in relation to digital advertising. At the intersection of the advertising industries and everyday media experience, we now find two connected, contending technologies, embodying different visions of automation and the future of advertising and digital media. On the industry side, there is programmatic advertising – defined broadly as the automation of the sale and delivery of digital advertising, where the appearance of advertising on a website is controlled… 

Tables from this paper

“Anything That Can Be Traded, Will Be Traded”: The Contests to Automate and Financialize Advertising Futures Markets
This article explores potential advertising futures markets that may emerge from current trends of automation and financialization in digital advertising. Managing price and availability is important
The motivations of Internet users to avoid online advertisements by employing ad blocking extensions
This thesis explores the motivations of online users to avoid online advertising by employing ad blockers, and three of the four variables were found to have a significant relationship with the blocking activity.
Programmatic trading: the future of audience economics
  • D. Andrew
  • Business
    Communication Research and Practice
  • 2019
ABSTRACT Communication researchers examining how audiences are commoditised in the audience marketplace by commercial media providers and advertisers have been using audience economic models that
Information search, behavioural economics, and relevance decisions in the online media industry: how strongly do the algorithms of intermediaries influence the relevance evaluation of information?
Media industries should modify their business models in such a way that they integrate more of the superior characteristics, compared with the algorithms of well-known Internet intermediaries, into their editorial journalistic work.
Can Automated Strategies Work for PSM in a Network Society? Engaging Digital Intermediation for Informed Citizenry
This chapter highlights and discusses how PSM can integrate cutting-edge digital intermediation strategies to increase its visibility through the combination of digital first personalities and innovative algorithmic strategies.
Digital intermediation: Unseen infrastructures for cultural production
A theoretical model of digital intermediation is constructed: a process of three key, and unseen, components for cultural production in the authors' contemporary media environment that incorporates the cultural characteristics of technologies, agencies and automation.
Fake News, Real Money: Ad Tech Platforms, Profit-Driven Hoaxes, and the Business of Journalism
Abstract Following the viral spread of hoax political news in the lead-up to the 2016 US presidential election, it's been reported that at least some of the individuals publishing these stories made
Should Australia Introduce a Prohibition on Unfair Trading? Responding to Exploitative Business Systems in Person and Online
Australian consumer protection law contains broad and flexible prohibitions on misleading and unconscionable conduct in trade or commerce. Yet concerns have been raised that these prohibitions are
Predicting the success of news: Using an ML-based language model in predicting the performance of news articles before publishing
An approach to use predictive analytics to make it possible to optimise story assignment and editing in daily editorial work based on selected business objectives already before publishing by using the `constructive approach' as a method to provide solutions to concrete business problems with a scientific approach.
Arts and Communications


Shift or Stasis| Advertising and Media in the Age of the Algorithm
This article examines the disruption that the global advertising industry is undergoing as it struggles to adapt to the extraordinary opportunities for marketing over the Internet and still maintain
Television as Digital Media
In Television as Digital Media , scholars from Australia, the United Kingdom, and the United States combine television studies with new media studies to analyze digital TV as part of digital culture.
Advertising, the Media and Globalisation: A World in Motion
1. Advertising as an Object of Study 2. Global Trends in the Advertising Industry 3. Advertising and the Media 4. Issues in Advertising and Society 5. Advertising, Globalisation and World Regions
The Routledge Companion to Mobile Media
The RoutledgeCompanion to Mobile Mediaseeks to be the definitive publication forscholars and studentsinterested in comprehending all the various aspects of mobile media. The collection, which gathers
Algorithmic Cultures : Essays on Meaning, Performance and New Technologies
To make sense of the increasingly complex information systems that now undergird so many social enterprises, some social scientists have turned their attention to the "algorithms" that animate them, revived longstanding concerns about the automation and rationalization of human sociality, the potential for discrimination inside of bureaucratic and formulaic procedures, and the implications of sociotechnical systems for the practices that depend on them.
The Reuters Institute for the Study of Journalism (RISJ) was established in 2006 within Oxford University to build on the Reuters Foundation Journalist Fellowship Programme that began in 1983. It now
Smartphones as Locative Media
The future of locative media will be shaped by market forces and the shaping of location-based services, as well as by the negotiation of locational privacy.
Advertising on the Internet
Analizira se korpus reklamnih tekstova s hrvatskih internetskih stranica. Reklame se grupiraju tematski s obzirom na virtualni prostor, identitet i prikazivanje tjelesnosti. Naglasene su opce osobine
Mobile Media, Place, and Location
Mobilising place: Conceptual currents and controversies