Profit-sharing and investment strategies of a one-leader-one-follower R%D alliance with industrialisation risks

@inproceedings{Li2016ProfitsharingAI,
  title={Profit-sharing and investment strategies of a one-leader-one-follower R%D alliance with industrialisation risks},
  author={Jing Li and Wei Liu and He Zhang},
  year={2016}
}
This paper investigates the profit-sharing and investment strategies for new product development in a one-leader-one-follower R%D alliance while considering the industrialisation risks involved. The long-term value of R%D investment, ROR (rate of return), is used as the decision target by the partners of the alliance. Game models are suggested to inform the decision-making of the R%D alliance. Two cases with different probabilities of industrialisation risks are proposed to demonstrate the… CONTINUE READING

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