Profit-based feature selection using support vector machines - General framework and an application for customer retention

Abstract

Churn prediction is an important application of classification models that identify those customers most likely to attrite based on their respective characteristics described by e.g. socio-demographic and behavioral variables. Since nowadays more and more of such features are captured and stored in the respective computational systems, an appropriate… (More)
DOI: 10.1016/j.asoc.2015.05.058

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