Profilio: Psychometric Profiling to Boost Social Media Advertising

  title={Profilio: Psychometric Profiling to Boost Social Media Advertising},
  author={Fabio Celli and Pietro Zani Massani and B. Lepri},
  journal={Proceedings of the 25th ACM international conference on Multimedia},
Profilio Company is a startup in its early business development stage that has developed a profiling solution for the field of paid social media advertising. In particular, the solution is designed for the enrichment of Customer Relationship Managements data and for segmentation of customer audiences. Three different Proof of Concepts with different clients have showed that the solution reduces the costs of paid social media advertising in different settings and with different advertising… 

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