Profiling the Potential “Green” Hotel Guest Who Are They and What Do They Want?

@inproceedings{Barber2014ProfilingTP,
  title={Profiling the Potential “Green” Hotel Guest Who Are They and What Do They Want?},
  author={Nelson A. Barber},
  year={2014}
}
Environmental factors are increasingly important in the hospitality industry, with “green” operations receiving more attention from the hotel industry. As a result, major hotel brands, such as Starwood, have started environmental initiatives with far-reaching effects on the development and operation of their properties. But are consumers ready for these changes, who are they, and what benefits do they perceive as important? To answer these questions, hoteliers must understand how to position… CONTINUE READING

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