Accepted: 25/03/2016 Abstract A field survey was conducted in Surat district of South Gujarat during March, 2013 to January, 2014 and data were collected from randomly selected 300 dairy animal owners through personal interview with the help of pre-tested structured schedule from five talukas selected at random. The present study revealed that majority of dairy farmers were belonged middle to old age group, literate, nuclear type of family having more number of children making big size family. Majority of the respondents were from scheduled tribe and other backward category having medium level of extension contacts and mass media exposure with membership in one organization. Majority of the respondents were falling under marginal to small categories farmers with small herd size and they possessed agriculture and livestock as their livelihood. The education, caste, land holding, animal holding size, extension contact and mass media exposure of the respondents were positively and significantly related, whereas vocational diversification was negatively related with adoption of dairy farmers regarding improved dairy husbandry practices in the study area.