Professional Parody : An Examination of Artist Practices Parodying and Disrupting Business Models to New Ends

  title={Professional Parody : An Examination of Artist Practices Parodying and Disrupting Business Models to New Ends},
  author={Alexia Mellor},
This paper identifies trends within visual arts practice in which artists have adopted corporate and organizational structures to be disrupted, blurred and interrogated. The research investigates artist projects that: parody corporations with the aim of “identity correction;” expose, critique and reveal the proliferation of corporate and legal language in culture; and mimic emerging business models with the intention of disrupting them in order to be applied in new ways to new contexts… CONTINUE READING

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