Products, Firms and Consumption: Cadbury and the Development of Marketing, 1900–1939

@article{Fitzgerald2005ProductsFA,
  title={Products, Firms and Consumption: Cadbury and the Development of Marketing, 1900–1939},
  author={R. Fitzgerald},
  journal={Business History},
  year={2005},
  volume={47},
  pages={511 - 531}
}
  • R. Fitzgerald
  • Published 2005
  • Business
  • Business History
  • Studies focusing on the long-term development of marketing and consumer goods have furnished insights into a range of issues, yet general conclusions have proved more elusive. The history of British confectionery demonstrates both symptoms. By the close of the nineteenth century, the industry was a mass producer of desired luxuries. Following a decade of significant changes in the nature and scale of marketing activity, cocoa and confectionery in 1929 accounted for 1.7 per cent of total retail… CONTINUE READING
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