Product placement and its effectiveness: A systematic review and propositions for future research

@article{Chan2012ProductPA,
  title={Product placement and its effectiveness: A systematic review and propositions for future research},
  author={Fanny Fong Yee Chan},
  journal={The Marketing Review},
  year={2012},
  volume={12}
}
  • F. Chan
  • Published 2012
  • Business
  • The Marketing Review
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