Product management for software product lines: an unsolved problem?

  title={Product management for software product lines: an unsolved problem?},
  author={Andreas Helferich and Klaus Schmid and Georg Herzwurm},
  journal={Commun. ACM},
The goal of this article is to call attention to an area that is yet not sufficiently researched: product management for software product lines (SPLs). Many companies developing standardized software products have adopted product management as a function that coordinates research and development, marketing, sales, and software development. Even though this function coordinates all of these areas, it is traditionally mainly a marketing function and often organized as part of the marketing… CONTINUE READING
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