Product and Pricing Decisions in Crowdfunding


T paper studies the optimal product and pricing decisions in a crowdfunding mechanism by which a project between a creator and many buyers will be realized only if the total funds committed by the buyers reach a specified goal. When the buyers are sufficiently heterogeneous in their product valuations, the creator should offer a line of products with… (More)
DOI: 10.1287/mksc.2014.0900


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@article{Hu2015ProductAP, title={Product and Pricing Decisions in Crowdfunding}, author={Ming Hu and Xi Li and Mengze Shi}, journal={Marketing Science}, year={2015}, volume={34}, pages={331-345} }