Corpus ID: 50079264

Product Positioning Strategy In Marketing Management

@inproceedings{Karadeniz2009ProductPS,
  title={Product Positioning Strategy In Marketing Management},
  author={Mustafa Karadeniz},
  year={2009}
}
In today’s globalizing and continuously developing economies, the competition among enterprises grows quickly, the market share gets narrower; and in order to gain new markets, companies are trying to create superiority over their rivals by positioning new products aimed at consumer behaviors and perceptions. In this sense, product positioning strategy in marketing management has emerged and now companies conduct studies on this strategy. In this research, product positioning strategy is… Expand
The Niche Marketing Strategy Constructs (Elements) and Its Characteristics - A Review of the Relevant Literature
This paper is based on the premise that it is important to understand what niche marketing is; what its elements are, and also to know about the characteristics of niche marketing strategy.Expand
Product Positioning Concept: Case Study of CMM Market in Pune
The purpose of the paper is to study the product positioning concept and to understand its relevance in the marketing strategy of Industrial Products. To know more on the subject existing literatureExpand
MONITORING CONSUMER NEEDS IN THE FUNCTION OF MAKING EFFECTIVE STRATEGIC DECISIONS GIVEN ON THE EXAMPLE OF THE “SEDMICA PLUS” LLC TRAVEL AGENCY
Unless a company is state-owned, the relationship an organization nurtures towards its consumers is nowadays a significant factor of success and competitiveness. The aim of this paper is to point outExpand
The concept of product market positioning
The purpose of the article was to reveal the concept of positioning in the market and its main components by identifying the main strategic advantages and properties of this approach. In addition,Expand
Web Mining Customer Perceptions to Define Product Positions and Design Preferences
TLDR
This research uses online customer reviews as the business intelligence corpus to help companies redesign products that better satisfy consumer preferences and differentiate their product offerings. Expand
ANALYZING THE PRODUCT POSITIONING OF WOMEN’S BEAUTY SOAP IN MANADO
There is no product in the world that does not have a position. Product position is the position of a product relative to competing products in the minds of customers. One way to assess the currentExpand
Implementation of Multidimensional Scaling (MDS) in Determining the Positioning of Rasa Dewa Juice: Strategy Micro Small Business (SME’s) Product
Consumer perception of a product is important to be known by producers, so that producer can decide the right marketing communication. This study aims to analyze the positioning of consumerExpand
Market Profiling and Positioning of Park Brands in Kenya (Case of Premium and Under‐Utilized Parks)
The study sought to investigate the market profiling and positioning of park branding in Kenya. Tourism arrivals in Kenya are currently spatially concentrated in only six parks, which receive 81% ofExpand
EFFECTS OF MARKETING STRATEGIES ON ADOPTION OF MOBILE TELEPHONY BANKING SERVICES IN EQUITY BANK KENYA
The purpose of this study was to focus on the effect of marketing strategies on adoption of mobile telephony banking services in Kenya. A case of Equity Bank group was undertaken by the researcher.Expand
STRATEGIC POSITIONING SUSTAINABLE DEVELOPMENT OF RURAL TOURISM IN SERBIA
Protected nature and the environment in the rural area has always attracted a large number of urban population, which is why the interest in traveling to the village increases. According toExpand
...
1
2
...

References

SHOWING 1-10 OF 11 REFERENCES
A'dan Z' ye Pazarlama, 1.Baskı, MediaCat Yayınları
  • İstanbul. P
  • 2005
A’dan Z’ ye Pazarlama, 1.Baskı, MediaCat Yayınları,İstanbul
  • 2005
Pazarlama İlkeleri, 14. Baskı,Türkmen Kitabevi, İstanbul. P.113-115
  • 2004
Principles Of Marketing, 11 Edition
  • Principles Of Marketing, 11 Edition
  • 2006
Ten Rules Of Product Positioning
  • Medical Marketing & Media
  • 2005
Marka Yönetimi, 1. Baskı, İletişim Yayınları
  • İstanbul. P
  • 2004
Marka Yönetimi, 1. Baskı, İletişim Yayınları, İstanbul. P.122-124
  • 2004
Pazarlama İlkeleri, 14. Baskı,Türkmen Kitabevi
  • İstanbul. P
  • 2004
Hadi Markalaşalım, 1. Baskı, Sistem Yayıncılık
  • İstanbul. P
  • 2003
Hadi Markalaşalım, 1. Baskı, Sistem Yayıncılık, İstanbul. P. 63-64
  • Product Positioning Strategy In Marketing Management
  • 2003
...
1
2
...