Product Mix and Diversification

@inproceedings{Kono1984ProductMA,
  title={Product Mix and Diversification},
  author={Toyohiro Kono},
  year={1984}
}
The product-market strategy is a strategy to select the environment, to determine the relationship between the company and the environment, to mark out the domain of the company activity. There are four areas for product-market strategy, as shown in Figure 4.1. 

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