Product-Innovation and Imperfect Competition in the Italian Fruit-Drink Industry


In this paper, the case of the Italian fruit-drink industry is presented to discuss the strategic issues of product-innovation in imperfectly competitive markets. In particular, three main topics are addressed: the incentives to the adoption of innovation-based strategies, R&D investments in imperfectly competitive markets and the role of vertical coordination. To address the topics, a brief description of the industry, a game-theory conceptual framework and a strategic analysis of the marketing channels are proposed.

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@inproceedings{Russo2003ProductInnovationAI, title={Product-Innovation and Imperfect Competition in the Italian Fruit-Drink Industry}, author={Carlo Russo and Concetta Cardillo and Maria Angela Perito and Massimo Sabbatini}, year={2003} }