Product Differentiation and Market Segmentation in Applesauce : Using a Choice Experiment to Assess the Value of Organic , Local , and Nutrition Attributes

@inproceedings{James2009ProductDA,
  title={Product Differentiation and Market Segmentation in Applesauce : Using a Choice Experiment to Assess the Value of Organic , Local , and Nutrition Attributes},
  author={Jennifer S. James and Bradley J. Rickard and William J. Rossman},
  year={2009}
}
ating products in food markets. In recent years, label usage that promotes product attributes has expanded and become increasingly important for many foods, including fruits and vegetables. Products sold in grocery stores are often differentiated by labels that make reference to health claims, nutrient content, information describing production methods, and geographical indicators. Organic labels are commonly used for both fresh and processed fruits and vegetables. Products that are… CONTINUE READING

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