Product Design and the Pricing Decision: A Sequential Approach

@article{Tatham1995ProductDA,
  title={Product Design and the Pricing Decision: A Sequential Approach},
  author={Ronald L. Tatham and Jeffrey P. Miller and Vidyut Vashi},
  journal={International Journal of Market Research},
  year={1995},
  volume={37},
  pages={1 - 10}
}
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References

Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice
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