Processing persuasive arguments: Recall and recognition as a function of agreement and manipulated activation asymmetry

@article{Drake1991ProcessingPA,
  title={Processing persuasive arguments: Recall and recognition as a function of agreement and manipulated activation asymmetry},
  author={Roger A. Drake},
  journal={Brain and Cognition},
  year={1991},
  volume={15},
  pages={83-94}
}
Previous research has demonstrated greater attention toward disagree arguments and a greater persuasibility during relative right than during relative left hemisphere activation. This experiment was performed to conceptually replicate and extend these findings to memory stages in the processing of persuasive arguments. The experiment used induction of lateral orientation of attention as the means to selectively activate regions of the brain in normal right-handed subjects. The results showed… CONTINUE READING

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