Processing Narratives Concerning Protected Values: A Cross‐Cultural Investigation of Neural Correlates

@article{Kaplan2017ProcessingNC,
  title={Processing Narratives Concerning Protected Values: A Cross‐Cultural Investigation of Neural Correlates},
  author={Jonas T. Kaplan and Sarah I. Gimbel and Morteza Dehghani and Mary Helen Immordino-Yang and Kenji Sagae and Jennifer D Wong and Christine M. Tipper and Hanna Damasio and Andrew S. Gordon and Antonio R. Damasio},
  journal={Cerebral Cortex},
  year={2017},
  volume={27},
  pages={1428–1438}
}
Abstract Narratives are an important component of culture and play a central role in transmitting social values. Little is known, however, about how the brain of a listener/reader processes narratives. A receiver's response to narration is influenced by the narrator's framing and appeal to values. Narratives that appeal to “protected values,” including core personal, national, or religious values, may be particularly effective at influencing receivers. Protected values resist compromise and are… 

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