Processing Fads and Fashions: An Organization-Set Analysis of Cultural Industry Systems

@article{Hirsch1972ProcessingFA,
  title={Processing Fads and Fashions: An Organization-Set Analysis of Cultural Industry Systems},
  author={P. Hirsch},
  journal={American Journal of Sociology},
  year={1972},
  volume={77},
  pages={639 - 659}
}
  • P. Hirsch
  • Published 1972
  • Sociology
  • American Journal of Sociology
Organizations engaged in the production and mass distribution of "cultural" items are often confronted by highly uncertain environments at their input and output boundaries. This paper outlines the structure and operation of entrepreneurial organizations in the most speculative segments of three cultural industries: book publishing, phonograph records, and motion pictures. Commercial cultural products are conceived as nonmaterial goods, directed at a mass public of consumers, for whom they… Expand
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