Probabilistic Visitor Stitching on Cross-Device Web Logs
@article{Kim2017ProbabilisticVS,
title={Probabilistic Visitor Stitching on Cross-Device Web Logs},
author={Sungchul Kim and Nikhil Kini and J. Pujara and E. Koh and L. Getoor},
journal={Proceedings of the 26th International Conference on World Wide Web},
year={2017}
}Personalization -- the customization of experiences, interfaces, and content to individual users -- has catalyzed user growth and engagement for many web services. A critical prerequisite to personalization is establishing user identity. However the variety of devices, including mobile phones, appliances, and smart watches, from which users access web services from both anonymous and logged-in sessions poses a significant obstacle to user identification. The resulting entity resolution task of… CONTINUE READING
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