Pro-socially shareable entertainment television programmes: a programming alternative in developing countries?

@article{Singhal1994ProsociallySE,
  title={Pro-socially shareable entertainment television programmes: a programming alternative in developing countries?},
  author={Arvind Singhal and P J Svenkerud},
  journal={The Journal of development communication},
  year={1994},
  volume={5 2},
  pages={17-30}
}
Over the period 1975-82, the Mexican television network created and aired seven entertainment soap operas promoting educational-development themes like adult literacy, smaller family size norms, and an higher social status for women. These emissions earned high ratings in Mexico and in other Latin American countries where they were subsequently broadcast… CONTINUE READING