Privacy-preserving audience measurement in practice — Opportunities and challenges

@article{Passmann2017PrivacypreservingAM,
  title={Privacy-preserving audience measurement in practice — Opportunities and challenges},
  author={Steffen Passmann and Anne Lauber-Roensberg and Thorsten Strufe},
  journal={2017 IEEE Conference on Communications and Network Security (CNS)},
  year={2017},
  pages={444-449}
}
The current practices of Web analytics and independent audience measurement are under legal and societal scrutiny, and the implemented and currently suggested approaches are either impractical, or most likely illegal under the upcoming General Data Protection Regulations of the European Union. While local solutions may achieve compliance for analytics… CONTINUE READING