Privacy in the age of psychological targeting.

@article{Matz2019PrivacyIT,
  title={Privacy in the age of psychological targeting.},
  author={Sandra C. Matz and Ruth E Appel and Michal Kosinski},
  journal={Current opinion in psychology},
  year={2019},
  volume={31},
  pages={
          116-121
        }
}
Political Microtargeting and Online Privacy: A Theoretical Approach to Understanding Users’ Privacy Behaviors
TLDR
This work first reviews theoretical and empirical research in the field of political microtargeting and online privacy, then analyzes how privacy is experienced by social media users during political micro Targeting and suggests clear-cut propositions for how political micro targeting can be researched.
Unpacking the privacy paradox of consumers: A psychological perspective
This study explicates why consumers allow the unconditional collection and processing of personal data while doubting data privacy. A process model addressing this privacy paradox is consequently
Psychological targeting in the age of Big Data
Addressing the privacy paradox on the organizational level: review and future directions
The discrepancy between informational privacy attitudes and actual behaviour of consumers is called the “privacy paradox”. Researchers across disciplines have formulated different theories on why
Should We Pay for Our Social Media/Messenger Applications? Preliminary Data on the Acceptance of an Alternative to the Current Prevailing Data Business Model
TLDR
The present study investigated how strong the support would be for a monetary payment model among a sample of 210 participants and found that from the Big Five personality traits, Agreeableness was positively associated with support of such a model.
Do we still need psychological self-report questionnaires in the age of the Internet of Things?
Digital data are abundantly available for researchers in the age of the Internet of Things. In the psychological and psychiatric sciences such data can be used in myriad ways to obtain insights into
Is Your Neural Data Part of Your Mind? Exploring the Conceptual Basis of Mental Privacy
TLDR
It is argued that the ND of a subject s are analogous to neurocognitive properties of her brain, which can be characterized as natural semantic personal information about her brain and that her brain not only instantiates this property but also has an exclusive ontological relationship with it.
Predicting personality from patterns of behavior collected with smartphones
TLDR
Cross-validated results reveal that specific patterns in behaviors in the domains of 1) communication and social behavior, 2) music consumption, 3) app usage, 4) mobility, 5) overall phone activity, and 6) day- and night-time activity are distinctively predictive of the Big Five personality traits.
Protection of personal information: An experiment involving data value chains and the use of personal information for marketing purposes in South Africa
South Africa enacted the Protection of Personal Information Act 4 of 2013 (POPI) in an effort to curb the misuse of customers’ personal information by organisations. The aim of this research was to
...
1
2
3
...

References

SHOWING 1-10 OF 46 REFERENCES
Privacy Self-Management and the Consent Dilemma
TLDR
In this Article, several ways privacy law can grapple with the consent dilemma and move beyond relying too heavily on privacy self-management are proposed.
Privacy in Context - Technology, Policy, and the Integrity of Social Life
TLDR
Arguing that privacy concerns should not be limited solely to concern about control over personal information, Helen Nissenbaum counters that information ought to be distributed and protected according to norms governing distinct social context, be it workplace, health care, schools, or among family and friends.
Privacy and human behavior in the age of information
TLDR
This Review summarizes and draws connections between diverse streams of empirical research on privacy behavior: people’s uncertainty about the consequences of privacy-related behaviors and their own preferences over those consequences; the context-dependence of people's concern about privacy; and the degree to which privacy concerns are malleable—manipulable by commercial and governmental interests.
On Notice: The Trouble with Notice and Consent
TLDR
It is concluded that even an opt-in regime in online behavioral advertising would lack legitimacy, due to the confusing disconnect between the privacy policies of online publishers and the tracking and targeting third parties with whom they contract.
Introduction: Privacy Self-Management and the Consent Dilemma
TLDR
The goal of this bundle of rights is to provide people with control over their personal data, and through this control people can decide for themselves how to weigh the costs and benefits of the collection, use, or disclosure of their information.
The Digital Privacy Paradox: Small Money, Small Costs, Small Talk
'Notice and Choice' has been a mainstay of policies designed to safeguard consumer privacy. This paper investigates distortions in consumer behavior when faced with notice and choice which may limit
Facebook as a research tool for the social sciences: Opportunities, challenges, ethical considerations, and practical guidelines.
TLDR
This work demonstrates how to recruit participants using Facebook, incentivize them effectively, and maximize their engagement, and outlines the most important opportunities and challenges associated with using Facebook for research.
Private traits and attributes are predictable from digital records of human behavior
We show that easily accessible digital records of behavior, Facebook Likes, can be used to automatically and accurately predict a range of highly sensitive personal attributes including: sexual
Psychological targeting as an effective approach to digital mass persuasion
TLDR
In three field experiments that reached over 3.5 million individuals with psychologically tailored advertising, it is found that matching the content of persuasive appeals to individuals’ psychological characteristics significantly altered their behavior as measured by clicks and purchases.
Personality, Gender, and Age in the Language of Social Media: The Open-Vocabulary Approach
TLDR
This represents the largest study, by an order of magnitude, of language and personality, and found striking variations in language with personality, gender, and age.
...
1
2
3
4
5
...