Sources and antecedents of brand equity for online companies
The area of Brand Equity has received considerable attention during the past twenty years. The importance of a brand emanates from the fact that brand recognition and positive associations with it… Expand
Investigating the Relationship between Internet Privacy Concerns and Online Purchase Behavior
- Business, Computer Science
- J. Electron. Commer. Res.
Managerial implications include the careful selection of communication channels for maximum impact, the maintenance of discrete “permission-based” contact with consumers, and accurate recording and handling of data. Expand
The moderating role of subjective norms and self-congruence in customer purchase intentions in the LCC market: Do not tell me I am cheap
Abstract Low-cost carriers (LCCs) have matured and influenced the global airline industry with their low fares. Because competitors can easily match prices, however, LCCs find it more challenging to… Expand
Is the market for digital privacy a failure?
Conventional wisdom holds that the market for digital privacy fails owing to widespread informational asymmetry between digital firms and their customers, behavioral biases exhibited by those… Expand
Based on GDPR privacy in UML: Case of e-learning program
- Computer Science
- 2017 8th International Conference on Information, Intelligence, Systems & Applications (IISA)
By combining regulation, information privacy and best practices into UML use case diagrams, paper in hand examines GDPR requirements by utilizing the educational e-platform paradigm “Law Courses” and aims to equip engineers with a GDPR-standards compatible software incorporation case. Expand
Policy and Management
August 1999 CROSSTALK The Journal of Defense Software Engineering 3 On March 23, 1999, Dr. Jacques Gansler, the Under Secretary of Defense (Acquisition and Technology), added acquisition software… Expand
What's In Your Digital Wallet? Is It Your Identity And Have You Lost Your Personhood?
- Political Science
Do the devices we use redefine what it is like to be human? This thesis looks at whether digital wallets are determining our identity and deemphasizing personhood, leading to ethical and social… Expand
Determiners of Consumer Trust Towards Electronic Commerce: An Application to Puerto Rico
Electronic commerce is the new technology that companies use to offer a variety of their products and services at low prices to consumers. Consumers exist that ask just how safe it is to give… Expand