Privacy in Online Social Networking: Applying a Privacy Calculus Model

@inproceedings{Sipior2013PrivacyIO,
  title={Privacy in Online Social Networking: Applying a Privacy Calculus Model},
  author={Janice C. Sipior and Burke T. Ward and Regina Connolly and Labhras MacGabhann},
  booktitle={PACIS},
  year={2013}
}
The penetration rate continues to grow for social networking sites where individuals join a virtual community to socialize, make connections, and share opinions with those who have similar interests, while revealing personal information. However, online social networking presents a unique context with distinct privacy challenges. To understand information… CONTINUE READING