Privacy as a Planned Behavior: Effects of Situational Factors on Privacy Perceptions and Plans

  title={Privacy as a Planned Behavior: Effects of Situational Factors on Privacy Perceptions and Plans},
  author={A. K. M. Nuhil Mehdy and Michael D. Ekstrand and Bart P. Knijnenburg and Hoda Mehrpouyan},
  journal={Proceedings of the 29th ACM Conference on User Modeling, Adaptation and Personalization},
To account for privacy perceptions and preferences in user models and develop personalized privacy systems, we need to understand how users make privacy decisions in various contexts. Existing studies of privacy perceptions and behavior focus on overall tendencies toward privacy, but few have examined the context-specific factors in privacy decision making. We conducted a survey on Mechanical Turk (N=401) based on the theory of planned behavior (TPB) to measure the way users’ perceptions of… 

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