Privacy Violations Using Microtargeted Ads: A Case Study

  title={Privacy Violations Using Microtargeted Ads: A Case Study},
  author={Aleksandra Korolova},
  journal={2010 IEEE International Conference on Data Mining Workshops},
  • A. Korolova
  • Published 13 December 2010
  • Computer Science
  • 2010 IEEE International Conference on Data Mining Workshops
In this paper we propose a new class of attacks that exploit advertising systems offering micro targeting capabilities in order to breach user privacy. We study the advertising system offered by the world's largest online social network, Face book, and the risks that the design of the system poses to the privacy of its users. We propose, describe and provide experimental evidence of several novel approaches to exploiting the advertising system in order to obtain private user information. We… 
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