Privacy-Preserving Outsourced Profiling

@article{Biswas2010PrivacyPreservingOP,
  title={Privacy-Preserving Outsourced Profiling},
  author={Debmalya Biswas and Stephan Haller and Florian Kerschbaum},
  journal={2010 IEEE 12th Conference on Commerce and Enterprise Computing},
  year={2010},
  pages={136-143}
}
Personalized services attract high-value customers. Knowing the preferences and habits of an individual customer, it is possible to offer to that customer well customized and adapted services, matching his needs and desires. This is advantageous for the entity offering the service (e.g., a retailer) as well, as it helps in creating additional sales or improve customer retention. The main unsolved problem today is that the profile of each individual customer would be necessary in order to create… CONTINUE READING