Privacy Practices Below the Lowest Common Denominator: The Federal Trade Commission's Initial Application of Unfair and Deceptive Trade Practices Authority to Protect Consumer Privacy (1997-2000)

@inproceedings{Hoofnagle2001PrivacyPB,
  title={Privacy Practices Below the Lowest Common Denominator: The Federal Trade Commission's Initial Application of Unfair and Deceptive Trade Practices Authority to Protect Consumer Privacy (1997-2000)},
  author={Chris Jay Hoofnagle},
  year={2001}
}
In this paper, the author reviews the first six actions taken by the Federal Trade Commission (FTC) to safeguard consumers' privacy under the agency's authority to prosecute unfair or deceptive trade practices. Six conclusions can be made from these cases: First, the FTC has chosen to take enforcement actions only in cases with strong merits. Second, the protection of children's online activities is a priority of the FTC. Third, deception is the principal theory on which the FTC has relied to… CONTINUE READING

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