Privacy, Customization, and Cross-Selling of Information


An unavoidable aspect of electronic commerce is the collection of personal information. Although personal information is paramount to improving services and designing personalized offerings, its collection and use also generates privacy concerns. This study analytically examines the optimal information collection and usage practices in the presence of… (More)
DOI: 10.1080/10919390902821283

5 Figures and Tables


  • Presentations referencing similar topics