Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude

  title={Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude},
  author={Fanny Fong Yee Chan},
  journal={Journal of Business Research},
  • F. Chan
  • Published 1 November 2020
  • Business
  • Journal of Business Research
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