Prior Negative Experience, Online Privacy Concerns and Intent to Disclose Personal Information in Chinese Social Media

Abstract

A paper survey of 489 Chinese college students was conducted in spring, 2012 to test a conceptual model of online information disclosure in social media. It shows that young Chinese SNS users' prior negative experience of online disclosure significantly increased their online privacy concerns and their perceived risk. Their online privacy concerns… (More)
DOI: 10.4018/ijebr.2014040102

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