Print and publishing and the future of Augmented Reality

  title={Print and publishing and the future of Augmented Reality},
  author={Christine Perey},
  journal={Inf. Serv. Use},
  • C. Perey
  • Published 2011
  • Computer Science
  • Inf. Serv. Use
For Augmented Reality to reach beyond novelty (the simple “wow” factor) and become utilitarian and enjoyable regardless of where the user works or plays, there will need to be: • a nearly infinite amount of content, just as there is today on other digital platforms (e.g., the Web), • an easy system for the owners of content to build or find complementary digital data and have their content be viewed and associated with additional digital information in AR-assisted applications, and • many… 

Figures from this paper


This paper describes a joint project between the research group and the Konzerthaus Berlin to use AR to enrich the Konzersthaus’ printed media and describes the application implemented using Vuforia and Unity.

Automated Augmented Reality Content Creation for Print Media

The problem of the lack of automation in hybrid media is brought into focus and a different paradigm is proposed, which results useful to design new editorial models and enables the creation of individualized reading experiences through the integration of a recommender system.

Integrating augmented reality into print media: use case analyses and user interface development

This paper presents an innovative model of an AR interface which is able to define a Mixed Reality (MR) environment where real and virtual entities coexist and interact and shows three use cases related to the same research project.

Assessing the user experience when using mobile augmented reality in advertising

Investigation of the user experience from four dimensions as emotional, instrumental, motivational and social experience when using AR as an advertising tool indicated that novice and experienced AR users evaluate this AR advertising tool differently, which could be a future direction for this research.

The Role of Augmented Reality on Public Relations and Advertising

It can be said that institutions prefer augmented reality applications in their communication processes with the target audience in this process, and augmented reality is a preferred communication element in public relations and advertising applications.

Visualizing Camera Pose for Augmented Reality Applications

Abstract : Augmented reality applications are becoming increasingly popular with technological advancements in mobile technology. Such applications rely on available sensor information to determine

New Visual Literacies and Competencies for Education and the Workplace

This chapter examines how new visual literacies allow students to create meaning and develop competencies needed for the 21st century. Today’s generation is continually exposed to visual and digital

Crossing media boundaries

It is necessary to continuously review the definition of the book moving from one bound by its material form to one determined by its function as a means of communication. The book’s social function

Differences between Traditional and Augmented-Reality Experiential Marketing Campaigns

This research investigated differences in experiential marketing campaigns after companies applied augmented reality to experiential marketing strategies. This study used case studies to analyze

Lubrication theory of ink hydrodynamics in the flexographic printing nip

On the base of hydrodynamical lubrication theory, we develop a mathematical model for the ink transfer in a flexographic printing process. When using the specific parameter ranges the model may also