Priming the Vote : Campaign Effects in a U . S . Senate Election

@inproceedings{Druckman2004PrimingTV,
  title={Priming the Vote : Campaign Effects in a U . S . Senate Election},
  author={James N. Druckman},
  year={2004}
}
A growing body of evidence suggests that campaigns affect voters by priming the criteria on which voters base their decisions. Yet virtually all of this work uses simulated campaign rhetoric and/or relies on indirect measures of vote choice. This paper combines a content analysis of media campaign coverage with an Election Day exit poll to explore the impact of a real-world campaign—the 2000 campaign for the U.S. Senate in Minnesota—on voters’ decisions. In this case, the campaign did in fact… CONTINUE READING

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