Primed interference: the cognitive and behavioral costs of an incongruity between chronic and primed motivational orientations.

@article{Lisjak2012PrimedIT,
  title={Primed interference: the cognitive and behavioral costs of an incongruity between chronic and primed motivational orientations.},
  author={Monika Lisjak and Daniel C. Molden and Angela Y. Lee},
  journal={Journal of personality and social psychology},
  year={2012},
  volume={102 5},
  pages={889-909}
}
Research has shown that temporarily primed motivational orientations have essentially the same effects on how people pursue their goals as their chronic orientations. This article shows that, despite the interchangeability of temporary and chronic motivations, primed motivational orientations that are incongruent with chronic orientations create interference, requiring the deployment of cognitive resources and thus undermining performance on subsequent tasks that rely on these resources. Across… CONTINUE READING
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