Pricing on the Internet

  title={Pricing on the Internet},
  author={Mui Kung and K. Monroe and J. Cox},
  journal={Journal of Product & Brand Management},
  • Mui Kung, K. Monroe, J. Cox
  • Published 2002
  • Business
  • Journal of Product & Brand Management
  • Conventional theories suggest that the Internet will drive down prices and lead to perfectly competitive prices. However, there is contradictory evidence indicating that online prices are not absolutely lower than offline stores. Regardless, the Internet gives rise to many opportunities for leveraging pricing strategies, in research and testing capabilities, customer segmentation, dynamic pricing, product differentiation, developing brand loyalty, including shipping and handling in the… CONTINUE READING
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