Pricing on the Internet

Mui Kung; K. Monroe; J. Cox

DOI:10.1108/10610420210442201

Corpus ID: 45736312

Pricing on the Internet

@article{Kung2002PricingOT,
  title={Pricing on the Internet},
  author={Mui Kung and K. Monroe and J. Cox},
  journal={Journal of Product & Brand Management},
  year={2002},
  volume={11},
  pages={274-288}
}

Mui Kung, K. Monroe, J. Cox

Published 2002

Business

Journal of Product & Brand Management

Conventional theories suggest that the Internet will drive down prices and lead to perfectly competitive prices. However, there is contradictory evidence indicating that online prices are not absolutely lower than offline stores. Regardless, the Internet gives rise to many opportunities for leveraging pricing strategies, in research and testing capabilities, customer segmentation, dynamic pricing, product differentiation, developing brand loyalty, including shipping and handling in the… CONTINUE READING

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