Pricing augmented commercial services

@inproceedings{Friedmann1987PricingAC,
  title={Pricing augmented commercial services},
  author={R. Ocampo Friedmann and Warren A. French},
  year={1987}
}
The delivery of augmented services is a powerful demonstration of innovative product/service management. Based on well-executed scanning and positioning efforts, augmented services allow marketers to obtain a premium price for their innovativeness by delivering more than what consumers have learned to expect. For this purpose, Roberto Friedmann and Warren French have developed the notion of an augmented service. They then proceed to outline the necessary considerations and procedures for… CONTINUE READING

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