Pricing and revenue optimization: maximizing staff effectiveness

@inproceedings{Lieberman2011PricingAR,
  title={Pricing and revenue optimization: maximizing staff effectiveness},
  author={Warren H. Lieberman},
  year={2011}
}
Given the significant impacts that pricing and revenue optimization programs have on a firm’s profitability, it may come as somewhat of a surprise that rather little has been written about the impacts of staff effectiveness on such programs or the tactics and strategies that can be adopted to increase staff effectiveness (Okumus, 2004). Further, the criticality of staff effectiveness has been widely acknowledged, as “poor organizational planning is often the reason cited for the failure of a… CONTINUE READING

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