Pricing: a theoretical approach and modern business practices

@inproceedings{2012PricingAT,
  title={Pricing: a theoretical approach and modern business practices},
  author={},
  year={2012}
}
  • Published 2012
The focus of this research is the exploration of the theoretical justifications of pricing, the current pricing practices in real business as well as the connection to the obtained empirical evidence. Price is a key element for firms as it can influence demand and consequently the profits that will be gained; and thus it is normally a debated topic among theorists and practitioners. The research strategy adopted is the review of relevant literature and a case study approach that comprises three… CONTINUE READING

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