• Economics
  • Published 2000

Pricing, Exposure and Residential Listing Strategies

  title={Pricing, Exposure and Residential Listing Strategies},
  author={John D. Benjamin and Peter T. Chinloy},
Sellers of houses signal their motivation or willingness to sell through price and contractual provisions in their listing agreements. A pricing strategy is for motivated sellers to set their listing prices at or below estimated market values as determined by the quality and other characteristics of the house. An exposure strategy is to set a listing price above estimated market value, and increase advertising and broker activity in order to generate more favorable offers. Pricing and exposure… CONTINUE READING