Price strategy implementation

Abstract

Consider a situation in which a company sells several different items to a set of customers. However, the company is not satisfied with the current pricing strategy and wishes to implement new prices for the items. Implementing these new prices in one single step might not be desirable, for example, because of the change in contract prices for the customers… (More)
DOI: 10.1016/j.cor.2010.06.010

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