Price sensitivity and innovativeness for fashion among Korean consumers.

@article{Goldsmith2005PriceSA,
  title={Price sensitivity and innovativeness for fashion among Korean consumers.},
  author={Ronald Goldsmith and Daekwan Kim and Leisa Reinecke Flynn and Wan-Min Kim},
  journal={The Journal of social psychology},
  year={2005},
  volume={145 5},
  pages={501-8}
}
Price sensitivity is how consumers react to price levels and to price changes. Consumer innovativeness is a tendency to welcome and to adopt new products. Researchers (e.g., R. E. Goldsmith & S. J. Newell, 1997) consider innovative consumers relatively more price insensitive than other consumers, so there should be a negative correlation between measures of these constructs. The results of the present study supported the psychometric soundness of a self-report measure of price sensitivity among… CONTINUE READING