Price discrimination based on purchase behavior and service cost in competitive channels

@article{Xu2020PriceDB,
  title={Price discrimination based on purchase behavior and service cost in competitive channels},
  author={Man Xu and Wansheng Tang and Chi Zhou},
  journal={Soft Computing},
  year={2020},
  volume={24},
  pages={2567-2588}
}
With the recent emergence of cloud computing and big data technologies, collection of consumers’ information is widespread. Retailers use consumers’ purchase history and consumptive habits data to price discriminate between current and new, high-cost and low-cost consumers. We investigate behavior-based pricing (BBP) and consumers cost-based pricing (CCP) simultaneously in a competitive two-period market in which bricks and clicks retailers sell products to high-cost-type and low-cost-type… Expand
A behaviour-based pricing model of the green product supply chain
  • Kanying Liu, Wei Li, Erbao Cao, Yong Lan
  • Medicine
  • Environmental Science and Pollution Research
  • 2021
TLDR
It is found that when consumers are less sensitive to the greenness, with the increase in the market share of green products, green product retailers will increase the loyalty price, and an increase in greenness sensitivity and a decrease in thegreenness cost coefficient will increased the wholesale prices and retail prices of green Products. Expand

References

SHOWING 1-10 OF 39 REFERENCES
Behavior-Based Pricing in Marketing Channels
TLDR
This paper investigates BBP in a channel setting in which manufacturers sell to customers through exclusive retailers and examines how channel members' adoption of BBP affects wholesale and retail prices, profits, consumer surplus, and social welfare. Expand
When to "Fire" Customers: Customer Cost-Based Pricing
TLDR
It is found that when the customer cost heterogeneity is sufficiently large, it is optimal for firms to “fire” some of its high-cost customers, and customer cost-based pricing is profitable. Expand
Behavior-Based Pricing in Vertically Differentiated Industries
We study behavior-based pricing BBP in a vertically differentiated model. Vertical differentiation is innately asymmetric because all customers prefer the higher-quality product when prices areExpand
Dynamic targeted pricing with strategic consumers
We investigate in this paper whether dynamic targeted pricing based on consumer purchase history could benefit a practicing firm even when consumers are "strategic" in that they actively seek toExpand
Product and Price Competition in a Duopoly
This paper examines the role of consumer preferences, costs, and price competition in determining the competitive product strategy of a firm. In the model studied here, there are two identical firmsExpand
Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy
TLDR
Though self-matching can negatively impact a retailer when consumers pay the lower price, two novel mechanisms that can make self- matching profitable in a duopoly setting are uncovered. Expand
Information Provision in a Vertically Differentiated Competitive Marketplace
This paper examines the interaction of information provision, product quality, and pricing decisions by competitive firms to explore the following question: in a competitive market where consumersExpand
Strategic Loyalty Reward in Dynamic Price Discrimination
TLDR
The result is the outcome of the unique equilibrium of a simplified two-period or T-period version of the game and holds with forward-looking consumers who are impatient enough. Expand
Dynamic Price Discrimination with Asymmetric Firms
This paper considers variants of a dynamic duopoly model where one firm has a stronger market position than its competitor. Consumers' past purchases may reveal their different valuations for the twoExpand
Dynamic Pricing Strategies with Reference Effects
TLDR
It is proved that optimal pricing policies induce a perception of monotonic prices, whereby consumers always perceive a discount, respectively surcharge, relative to their expectations, the effect is that of a skimming or penetration strategy. Expand
...
1
2
3
4
...