• Corpus ID: 30333703

Price , Quality , and Value : A Means-End Model

  title={Price , Quality , and Value : A Means-End Model},
  author={V. Zeithaml},
ions. They also presume that consumers carefully calculate the give and get components of value, an assumption that did not hold true for most consumers in the exploratory study. Price as a Quality Indicator Most experimental studies related to quality have focused on price as the key extrinsic quality signal. As suggested in the propositions, price is but one of several potentially useful extrinsic cues; brand name or package may be equally or more important, especially in packaged goods… 

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