Prevention of child sexual abuse: evaluation of a community media campaign.

  title={Prevention of child sexual abuse: evaluation of a community media campaign.},
  author={Alyssa A. Rheingold and Carole L Campbell and Shannon R Self-Brown and Michael A Ramirez de Arellano and H. L. P. Resnick and Dean G. Kilpatrick},
  journal={Child maltreatment},
  volume={12 4},
Given that mass media techniques have been an effective tool within the public health field for affecting behavioral change, these strategies may prove successful for the primary prevention of child sexual abuse (CSA). This study was an independent evaluation of a CSA media campaign. Two hundred parents were recruited from eight sites across the United States. Results indicated that the combined mass media campaign affected knowledge about CSA at the time of intervention compared to no… CONTINUE READING

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