Preventing tractor-related injuries and deaths in rural populations: using a persuasive health message framework in formative evaluation research.

@article{Witte1992PreventingTI,
  title={Preventing tractor-related injuries and deaths in rural populations: using a persuasive health message framework in formative evaluation research.},
  author={Kim Witte and Thomas R. Peterson and Shalini Vallabhan and Michael T. Stephenson and Carol D. Plugge and Vonda Ka Givens and Jerry D. Todd and M G Becktold and Martin Hyde and Reynagh Jarrett},
  journal={International quarterly of community health education},
  year={1992},
  volume={13 3},
  pages={
          219-51
        }
}
Though agriculture is the most dangerous occupation in the United States, two key issues impede the effectiveness of farm safety interventions. First, little is known about what farmers think about farm equipment accidents and safety procedures. Second, current safety interventions are typically atheoretical and focus on information exchange, instead of persuasion. Formative evaluation is desperately needed, but rarely used in farm safety campaigns. The study reported here represents a… CONTINUE READING

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