Prevent/Control Identity Theft: Impact on Trust and Consumers' Purchase Intention in B2C EC

Abstract

This study provides an application framework toward measures to prevent/control identity theft in conjunction with sources. It also identifies the impact of overall protection of identity theft on consumer trust, the cost of products/services, and operational performance, all of which in turn contribute to a purchase intention using E-commerce (EC). For the… (More)
DOI: 10.4018/irmj.2012070102

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Cite this paper

@article{Shareef2012PreventControlIT, title={Prevent/Control Identity Theft: Impact on Trust and Consumers' Purchase Intention in B2C EC}, author={Mahmud Akhter Shareef and Vinod Kumar}, journal={IRMJ}, year={2012}, volume={25}, pages={30-60} }